LEIA SFEZ | FOUNDER DIAPERS AND MILK
It's almost impossible not to develop an insta-crush on Parisian beauty Leia Sfez. The effortlessly stylish mama, CEO and Founder of organic children's label DIAPERS AND MILK has become an inspiration to many women across the globe. Her etherial photos, lust-worthy style, and family adventures with daughter India are often served with a side of humour …(and always coffee). Add entrepreneurial sass and a genuine sweetness and well, you have a pretty cool mama right there. So frenchy, So chic. Oui? Follow her daily musings HERE and blog LEIASFEZ.COM
What lead you to launch Diapers & Milk?
The day my daughter was born, I told myself that I needed to create something great. I was putting her only in leggings and it was impossible to find leggings in France with designs that I liked. I started to create single pieces for my daughter using my own designs. My husband then pushed me to commercialize my creations, and he was right! D&M is actually sold worldwide.Whoop whoop!
How do you juggle running a successful business and family life? Do you find a balance?
It’s really hard to stop working. Because I love what I do and I have so much work. But my family is really precious. So I always organise my week in advance to block out some family time.
Where do you find your inspiration?
The everyday life inspires me, but especially my daughter.
What do you do in your downtime?
When I’m off, I need to walk, discover and re-discover places around Paris.
Favourite holiday destination?
New York is our favorite destination. This city never stops moving, it’s incredible.
Your favourite labels/stores?
I do most of my shopping at COS. They always have the best basics and timeless pieces. I also love Acne Studio, NON Poland and Melissa Araujo.
Can you name three staples in your wardrobe?
1. Black leather pants
2. Trench coat
3. White kicks
Can you share any style tips for busy mamas?
Socks in Birkenstock. Not glam, but comfy is the new black.
Favourite brands to shop for your daughter?
I have so many favorites! I’m fan of Motoreta Kids. I also love Wolf and Rita and Cos kids. For her shoes, Akidbrand, Veja and Minimocks.
Oh la la.. I have a real addiction to tattoos. I currently have 6. One was done with my husband in New York, another is a Rolling Stones song that we always listened to when we met, I have one with the name of my girl, and the rest are just for fun. And actually, I have few more planned next weekend!
What do you never leave home without?
My iPhone, iPad, organizer and my Carmex lipstick for cold days.
Do you have any advice for women who are thinking of starting their own business?
Always think in terms of future and never stop creating. Trust in your creation and go ahead. :)
Check out her beautiful range of organic leggings HERE.